姓名：Mark Ojeme

职称/职务:高级讲师

教育背景： 本科：经济学

           硕士：管理学

           博士：市场营销学

研究方向： 国际营销、中小企业数字营销以及关系营销，具体涵盖跨文化营销、顾客抱怨、价值、参与、信任和信任修复、忠诚，以及与机器或人工智能的关系研究。

主讲课程： 营销学原理、国际营销、客户关系管理、研究方法

代表成果：发表国际论文多篇；高等教育协会资深会员；认证管理与商业培训师；Academy of Marketing B2B方向成员；多个专业协会及社会组织会员。

邮箱：mark.ojeme@dmu.ac.uk

Name: Mark Ojeme

Title：Senior Lecturer

Educational Background

BSc in Economics

MSc in Management

PhD in Marketing

Research Interests: international marketing, digital marketing of SMEs and relationship marketing covering cross-cultural marketing, customers complaint, value, engagement, trust and repairing of broken trust, loyalty, and relationship with machines/artificial intelligence.

Areas of teaching:

Principles of Marketing；International Marketing；Customer Relationship Management；Research Methods

Main achievements：

Published many papers in International Journals; Senior Fellow of Higher Education Academy (SFHEA); Certified Management & Business Educator (CMBE); Membership of Academy of Marketing B2B SIG；Membership of a number of professional associations and societies.

Email: mark.ojeme@dmu.ac.uk