主讲课程：

国际营销、品牌管理、电子商务、创业管理。

代表成果：

（1）孟佳佳，杨智伟等. 华润三九与“爸爸去哪儿”的温情邂逅. 全国MBA教育指导委员会第六届“全国百篇优秀管理案例”, 2015, 07.

（2）孟佳佳，董大海，王雪冬. 商业模式创新中企业家心智模式演化过程研究. 管理案例研究与评论. 2017.04.Vol. 10 No.2, 131-147

（3）王雪冬，孟佳佳, 陈晓宇. CSV视阈下的品牌意义重塑过程——基于东阿阿胶的案例研究，管理评论，Vol. 33 No.2, 2021(Feb.): 323-337.

（4）孟佳佳，董大海.《中央企业品牌建设研究》，辽宁大学出版社，2022年8月。

邮箱：mengjj@lnu.edu.cn

Name: MENG JIAJIA

Title: Lecturer

Educational Background

B.A.: Information Management and Information System, Liaoning University, 2000 – 2004

M.A.: Management Science and Engineering, Dalian Maritime University, 2004 - 2007

Ph.D: Marketing, Dalian University of Technology, 2007 – 2013

Visiting Scholar: University of California, Irvine, 2010-2011.

Post Doc.: Marketing, CBEAD & Tsinghua University, 2015-2017

Research Interests: Marketing Strategy; Branding; Business Model Innovation;

Leadership & Entrepreneurship

Areas of teaching: International Marketing; Brand Management; E-Commerce;

Entrepreneurial Management

Main achievements

(1) MENG Jiajia, YANG Zhiwei, etc., CR Sanjiu Encounters “Where are We Going,

Dad” TV Show, China National MBA Education Supervisory Committee “Best 100

Management Cases”, 2015.

(2) MENG Jiajia, WANG Xuedong, DONG Dahai. Research on the evolutionary

process of entrepreneur’s mental model during the business model innovation. Journal of Management Case Studies. Vol. 10 No.2, 2017:131-147.

(3) WANG Xuedong, MENG Jiajia, CHEN Xiaoyu. Research on the Process of Brand Meaning Reconstruction from the Perspective of CSR——A Case Study Based on

Dong'e Ejiao.Management Review.Vol. 33 No.2, 2021(Feb.): 323-337.

(4) MENG Jiajia, DONG Dahai. Research on the Branding of State-Owned

Corporations. Liaoning University Press. August 2022.

Email: mengjj@lnu.edu.cn