
姓名:张琳
职称/职务:讲师
教育背景:
博士 东北财经大学 管理学博士
英国萨里大学 联合培养博士
研究方向:数字化营销、消费者行为
主讲课程:消费与营销、商务沟通实验
代表成果:1. 在《Journal of Hospitality and Tourism Management》《Journal of Hospitality & Tourism Research》等SSCI期刊发表多篇学术论文;2. 主持2项省级课题,参与多项国家级、省部级课题;3. 获辽宁省教学成果二等奖。
邮箱:linzhang@lnu.edu.cn
Name: ZHANG Lin
Title: Lecturer
Educational Background:
PhD in Management, Dongbei University of Finance and Economics, China
Joint PhD Training Programme, University of Surrey, UK
Research Interests: Digital Marketing; Consumer Behaviour
Areas of teaching: Critical Perspectives on Marketing & Consumption, Business Communication
Main achievements: 1. Published several academic papers in SSCI-indexed journals, including the Journal of Hospitality and Tourism Management and the Journal of Hospitality & Tourism Research. 2. Led two provincial research projects and participated in several national and provincial/ministerial research projects. 3. Received the Second Prize of the Liaoning Provincial Teaching Achievement Award.