市场营销

学制：4年

学位授予门类：管理学类

专业设立时间：2004年

培养目标：

市场营销专业旨在培养具有扎实的经济学、管理学、会计学及数据统计等学科的基础知识，掌握市场营销理论和技能，尤其是国际营销中的调研与数据分析、数字化营销、品牌营销以及消费者行为等，具有国际视野、创新意识及跨文化沟通能力，能够在跨国公司、咨询公司、互联网企业、金融机构、政府部门等从事调研与数据分析、营销策划、市场开发及客户关系管理的复合型、创新型国际化营销人才。

培养方式：

市场营销专业充分利用辽大和德大的优势资源，实施小班授课、案例教学。每学期配备博士生导师或硕士生导师授课，介绍学术前沿问题，并引导学生开展科研工作。并通过模拟实验、创新大赛等方式不断优化课程设计。

市场营销专业实施“双注册”“双学位”人才培养模式（“4+0”培养模式），学生可以自主选择在辽宁大学完成全部学业，或者赴英国德蒙福特大学完成后两年或者后一年的学业；学生在学业修读年限内修完本科全部课程、成绩合格并符合条件者，无论出国与否，均可同时获得辽宁大学的本科毕业证/学士学位证以及德蒙福特大学的学士学位证。选择去德大完成后两年学习的学生拥有一次重新选择专业（工商管理、会计学、市场营销）的机会。在辽宁大学修读两年后，如果转入德大会计学专业学习，学生最多可免考ACCA（国际注册会计师）资格认证考试13个科目中的9个科目。

学生入学后考试及升级要求：为保证学生在校或者出国学习达到相应的语言要求，学院在一年级开设英语强化训练课程。学生在一年级期末需参加由德蒙福特大学组织的英语测试，成绩合格者方可注册二年级的专业课程学习。如英语测试成绩不合格，补考后依然无法达到要求，则须转入低一年级继续学习。学生考试及升级要求按两校相关管理制度执行。

主干课程：

经济学原理、管理学原理、营销学原理、商务统计分析、财务会计、管理会计、创业学、人力资源管理、品牌管理、管理运作和供应链管理、现代营销问题、财务管理、战略管理与公司治理、微积分、通用英语、学术英语基础、英语学术阅读与写作、商务英语等。

特色优势：

1.培养具备过硬专业能力的、能适应全英文工作环境的国际化高端市场营销人才。

2.中外老师共同授课，小班教学，语言环境良好。

3.中、英双方遴选优秀师资共同组成教学团队进行授课，锻炼学生的语言能力和思维方式，夯实专业基础，提升科研能力。

4.拥有专属的高级多媒体设施，满足智慧学习需要。

毕业去向：

市场营销专业学生学业水平扎实、外语精通、综合素质优秀，部分毕业生推荐免试研究生升入上海交通大学、武汉大学、上海财经大学、中央财经大学、对外经贸大学等国内著名高校学习；部分毕业生申请国外研究生升入伦敦政治经济学院、伦敦大学学院、哥伦比亚大学、约翰·霍普金斯大学等世界名校学习，近三年来读研率稳定在60%；部分毕业生进入中国移动、中国石油、中国银行、中粮集团、南方航空等单位工作。

Marketing

Study Duration:4 years

Category of Degree：Management

Course Set-up Time：2004

Cultivation Objective:

The Marketing major aims to cultivate marketing talents with solid basic knowledge of economics, management, accounting and data statistics, and master marketing theories and skills, especially research and data analysis, digital marketing, brand marketing and consumer behavior in international marketing, with international vision, innovation consciousness and cross-cultural communication ability, who are able to work in multinational corporations, consulting firms, Internet enterprises, They can work in multinational companies, consulting firms, Internet enterprises, financial institutions, government departments, etc. to engage in the research and data analysis, marketing planning, market development and customer relationship management of the composite, innovative international marketing talents.

Cultivation Methods:

The Marketing Major makes full use of the advantages of Liaoning University and De Montfort University, and implements small class teaching and case teaching. Each semester, a doctoral supervisor or a master's supervisor will be assigned to teach, introduce the academic frontier issues, and guide students to carry out scientific research. And through simulation experiments, innovation competitions and other ways to continuously optimize the curriculum design.

The Marketing program implements the "double registration" and "double degree" talent training model ("4 + 0" training model). Students can choose to complete all their studies in Liaoning University, or go to De Montfort University to complete the last two years or the last year of their studies in the UK. Students who have completed all undergraduate courses within the academic year, with qualified grades and meet the requirements, whether going abroad or not, can obtain a bachelor's degree certificate from Liaoning University and a bachelor's degree from De Montfort University at the same time. Students who choose to complete the last two years of study at De Montfort University have the opportunity to re-choose a major (business administration, accounting, marketing). After studying at Liaoning University for two years, if you transfer to De Montfort University to study accounting, you can waive up to 9 of the 13 subjects of the ACCA (The Association of Chartered Certified Accountants) qualification exam.

Post-entrance examination and promotion requirements: In order to ensure that students meet the appropriate language requirements at school or abroad, the Sunwah International Business School offers an intensive English language training course in the first year. At the end of the first year, students are required to take an English test organized by De Montfort University, and those who pass the test will be allowed to register for the second year of professional courses. Students who do not pass the English test and are still unable to meet the requirements after taking the supplementary test are required to transfer to a lower year to continue their studies. Students' examination and promotion requirements will be implemented in accordance with the relevant management systems of the two universities.

Main Courses:

Principles of Economics, Principles of Management, Principles of Marketing, Statistical Analysis for Business, Financial Accounting, Managerial Accounting, Entrepreneurship, Human Resource Management, Brand Management, Managerial Operations and Supply Chain Management, Modern Marketing Issues, Financial Management, Strategic Management and Corporate Governance, Calculus, General English, Fundamentals of English for Academic Purposes, Academic Reading and Writing in English, and Business English etc.

Characteristic Advantages:

1.Cultivate internationalized business talents who have excellent professional ability and can adapt to the full English working environment.

2.Teachers of Liaoning University and De Montfort University teach together, small class teaching, good language environment.

3.Teachers of Liaoning University and De Montfort University are selected to form a teaching team to train students' language ability and way of thinking, consolidate their professional foundation, and improve their scientific research ability.

4. We have exclusive advanced multimedia facilities to meet the needs of intelligent learning.

Graduation destination:

Students who major in Marketing have solid academic level, proficient in foreign languages, excellent overall quality. Some graduates are recommended for exemption from postgraduate study in Shanghai Jiao Tong University, Wuhan University, Shanghai University of Finance and Economics, Central University of Finance and Economics, University of International Business and Economics and other famous universities. Some graduates applied for postgraduate study abroad in the London School of Economics and Political Science, University College of London, Columbia University, Johns HopkinsUniversityand other world-famous universities. The rate of postgraduate has stabilized at 60% in the past three years. Some of the graduates have entered the work of China Mobile,PetrolChina,Bank of China, COFCO Limited, China Southern Airlines and other organizations.