市场营销

培养目标：

市场营销专业旨在培养具有扎实的经济学、管理学、会计学及数据统计等学科的基础知识，掌握市场营销理论和技能，尤其是国际营销中的调研与数据分析、数字化营销、品牌营销以及消费者行为等，具有国际视野、创新意识及跨文化沟通能力，能够在跨国公司、咨询公司、互联网企业、金融机构、政府部门等从事调研与数据分析、营销策划、市场开发及客户关系管理的复合型、创新型国际化营销人才。

Marketing

Cultivation Objectives:

The program of marketing aims to cultivate compound and innovative internationalized marketing talents who have a solid foundation of basic knowledge in disciplines such as economics, management, accounting, and data statistics, systematically master the disciplinary knowledge and professional skills in marketing, especially in areas such as research and data analysis, digital marketing, brand marketing, and consumer behavior in international marketing, as well as who are with an international perspective, innovative consciousness, and cross-cultural communication ability to engage in research and data analysis, marketing planning, market development, and customer relationship management in multinational companies, consulting firms, Internet enterprises, financial institutions, government departments, etc.

培养方式：

市场营销专业充分利用辽大和德大的优势资源，实施小班授课、案例教学。每学期配备博士生导师或硕士生导师授课，介绍学术前沿问题，并引导学生开展科研工作。并通过模拟实验、创新大赛等方式不断优化课程设计。

Cultivation Methods:

The Marketing Major makes full use of the superior resources of Liaoning University and De Montfort University, and implements small-class teaching and case-based teaching. Each semester, doctoral supervisors or master's supervisors will be assigned to teach, introduce the cutting-edge academic issues, and guide students to carry out scientific research work. The curriculum design is continuously optimized through methods such as simulation experiments and innovation competitions.

市场营销专业实施“双注册”“双学位”人才培养模式（“4+0”培养模式），学生可以自主选择在辽宁大学完成全部学业，或者赴英国德蒙福特大学完成后两年或者后一年的学业；学生在学业修读年限内修完本科全部课程、成绩合格并符合条件者，无论出国与否，均可同时获得辽宁大学的本科毕业证/学士学位证以及德蒙福特大学的学士学位证。选择去德大完成后两年学习的学生拥有一次重新选择专业（工商管理、会计学、市场营销）的机会。在辽宁大学修读两年后，如果转入德大会计学专业学习，学生最多可免考ACCA（国际注册会计师）资格认证考试13个科目中的9个科目。

The Marketing program implements the "double registration" and "double degree" talent cultivating model ("4 + 0" cultivating model). Students can independently choose to complete all their studies at Liaoning University or go to De Montfort University in the UK to complete the last two years or the last year of their studies.Students who complete all undergraduate courses within the study period, achieve qualified grades and meet the requirements can obtain both the bachelor's degree certificate of Liaoning University and the bachelor's degree certificate of De Montfort University, regardless of whether they go abroad or not. Students who choose to complete the last two years of study at De Montfort University have the opportunity to re-select their major (Business Administration, Accounting, and Marketing). After studying at Liaoning University for two years, if students transfer to the accounting major at the University of De Montfort for further studies, they can be exempted from up to 9 out of the 13 subjects in the ACCA (Association of Chartered Certified Accountants) qualification examination.

学生入学后考试及升级要求：为保证学生在校或者出国学习达到相应的语言要求，学院在一年级开设英语强化训练课程。学生在一年级期末需参加由德蒙福特大学组织的英语测试，成绩合格者方可注册二年级的专业课程学习。如英语测试成绩不合格，补考后依然无法达到要求，则须转入低一年级继续学习。学生考试及升级要求按两校相关管理制度执行。

Examination and promotion requirements for students after enrollment: To ensure that students meet the corresponding language requirements for studying on campus or abroad, SWIBS offers an intensive English training course in the first year. At the end of the first year, students are required to take the English test organized by De Montfort University. Only those who pass the test can register for the professional courses in the second year. If the student fails the English test and still cannot meet the requirements after the re-take test, they must transfer to the lower grade to continue their studies. The examination and promotion requirements for students are implemented in accordance with the relevant management systems of the two universities.

主干课程：

经济学原理、管理学原理、营销学原理、商务统计分析、财务会计、管理会计、创业学、人力资源管理、品牌管理、管理运作和供应链管理、现代营销问题、财务管理、战略管理与公司治理、微积分、通用英语、学术英语基础、英语学术阅读与写作、商务英语等。

Main Courses:

Principles of Economics, Principles of Management, Principles of Marketing, Statistical Analysis for Business, Financial Accounting, Managerial Accounting, Entrepreneurship, Human Resource Management, Brand Management, Managerial Operations and Supply Chain Management, Modern Marketing Issues, Financial Management, Strategic Management and Corporate Governance, Calculus, General English, Fundamentals of English for Academic Purposes, Academic Reading and Writing in English, and Business English, etc.

特色优势：

1.培养具备过硬专业能力的、能适应全英文工作环境的国际化高端市场营销人才。

2.中外老师共同授课，小班教学，语言环境良好。

3.中、英双方遴选优秀师资共同组成教学团队进行授课，锻炼学生的语言能力和思维方式，夯实专业基础，提升科研能力。

4.拥有专属的高级多媒体设施，满足智慧学习需要。

Distinctive Advantages:

1.Cultivate internationalized high-end business talents with excellent professional capabilities and adaptability to English-speaking work environments.

2.Offer bilingual instruction by both Chinese and foreign faculty members, small class teaching, good language environment.

3. Select excellent faculty from China and the UK to form teaching teams, enhancing students’ language skills and cognitive approaches, consolidating professional foundations, and advancing research capabilities.

4. Possess exclusive advanced multimedia facilities to meet the needs of intelligent learning.

毕业去向：

市场营销专业学生学业水平扎实、外语精通、综合素质优秀，部分毕业生推荐免试研究生升入上海交通大学、武汉大学、上海财经大学、中央财经大学、对外经贸大学等国内著名高校学习；部分毕业生申请国外研究生升入伦敦政治经济学院、伦敦大学学院、哥伦比亚大学、约翰·霍普金斯大学等世界名校学习，近三年来读研率稳定在60%；部分毕业生进入中国移动、中国石油、中国银行、中粮集团、南方航空等单位工作。

Graduation destinations:

Students majoring in Marketing have a solid academic foundation, proficiency in foreign languages, and excellent comprehensive qualities. Some graduates are recommended for direct admission to prestigious domestic universities such as Shanghai Jiao Tong University, Wuhan University, Shanghai University of Finance and Economics, Central University of Finance and Economics, and University of International Business and Economics without taking the entrance examination. Some graduates apply for overseas graduate programs and are admitted to world-renowned universities such as London School of Economics and Political Science, University College of London, Columbia University, and Johns Hopkins University. The graduate enrollment rate of SWIBS has been stabilized at 60% in the past three years. Some of the graduates have entered the units such as China Mobile, PetroChina, Bank of China, COFCO Limited, China Southern Airlines for work.